Search Engine Marketing is the leading digital strategy to capture demand digitally through the use of a search engine.
Search engine marketing includes the combination of SEO and PPC.
SEO (Search Engine Optimization) – Improving how search engines index and read your website. This includes how your website will rank if Google’s search results.
Paid Search (Using Google’s Advertising platform to show ads in Google’s search engine).
Five Steps to Increase Organic Search Volume
Five steps to increasing your organic search volume
- Conduct keyword research
Use keyword research tools such as ahrefs and SEMrush to find keyword ideas to create content
- Create optimized pages for search engines
This means ensuring that your schema and simple components defining the content of your web pages can be indexed.
- Make sure the content is accessible to both users and search results
This means that the content and it’s readability is easy to use and access.
- Build backlinks from other “authoritative” sites
Find other reputable websites that have content similar to what you are looking to rank for and reach out.
- Tracking your SEO performance
The same tools that you could use to conduct keyword research can be used to measure the success of your SEO efforts. Look for increases in referral and organic session volume.
Learning the basics of Google Ads
Google Ads is a advertising platform to allow businesses to market in Google’s search results.
If your business has available budget to market the business there is no timeline on “right” time to capture search traffic.
We advise to conduct keyword research and project an estimate for the keywords you plan to bid on.
If you are looking to get started in Google Ads check out our podcast to learn the basics of how to approach investing in paid search.
Businesses who already leverage search engine marketing should begin to think about how to improve optimizing their existing account.
Check out this article on the methodology to manage your paid search account. It provide a step-by-step guide to get your Google Ads management on the right foot.
If you want to learn more about how to actively manage your paid search account contact us today!
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