I'm always surprised to find that most forward thinking businesses keep traditional and digital media spend separate from each other. Kept separately it allows for opportunities to overspend and deteriorates your overall measurement. If someone asked you to measure your overall cost-per-acquisition of all customers that visited your website, listened to a radio ad, or … Continue reading Marketing Mix Modeling Could Save You Thousands
Facebook plans to discontinue the distribution of vehicle, home rentals, and homes for sale listings from the partner catalog feeds. Listings provided to Facebook via partner catalogs will not be displayed on Marketplace, including the homepage, category pages, browse experience and search results. More Facebook Changes To Understand Why Does This Matter? Facebook is further … Continue reading Vehicle Listings from Partner Catalogs Will Be Discontinued on Facebook Marketplace
Yup you read that right, let's debate one of the most common conversations within the pay-per-click world. We'll provide the case for why it is very important to bid on your brand name and the rare case for when bidding your name may be premature. Let's face it. No one likes paying for their own … Continue reading Should You Bid On Your Own Name?
The digital advertising ecosystem is, rather simply, the buying and selling of advertisements across media properties. The act of media buying can be broken down into two sides: Supply Side and Demand Side Demand Side = Advertisers (The 'Buyers')Supply Side = Publishers (The 'Sellers') What exactly are we buying & selling? Impressions. An Impression occurs … Continue reading What Is Media Buying?
Just start off with some fun talk around why marketing is so important for your business and then we will teach you all about the marketing funnel. If you don't market, how are customers going to learn about your brand? Gotta love those facebook boosts Seriously though, marketing is extremely important for the growth of … Continue reading What Is a Marketing Funnel?
It doesn't take rocket science or expert knowledge to see why adding more granularity to your Google Ads account is a much more effect way to improve your paid search performance. In fact, segmentation allows for overall easier management and data visibility within your google ads account. Embracing more granularity and segmentation helps drive better … Continue reading How To Build Single Keyword Ad Groups
Lambos Digital Named Best Digital Marketing Firm in Charlotte by Digital.com The company was recognized among the top 15 agencies with broad online marketing capabilities and industry expertise Charlotte, North Carolina – Digital.com, a leading independent review website for small business online tools, products, and services, has named Lambos Digital to its list of the … Continue reading Lambos Digital Named Best Digital Marketing Firm in Charlotte by Digital.com
Best Practices for Advertisers When advertisers create media plans and strategies to acquire customers on Facebook Ads it is important to ensure that the client’s business KPIs (Key Performance Indicators) are aligned to their marketing goals. This is sometimes overlooked and could be a very costly mistake. Facebook’s platform is built to allow for this … Continue reading Setting up Facebook Targeting For Success
We are excited to announce that Lambos Digital was awarded Best Pay-Per-Click (PPC) Agencies in Charlotte for the second year in a row. Our paid search department is extremely excited to share the news as we've worked all year to ensure our client's media strategy and execution was delivered with flying colors. Best Pay-Per-Click (PPC) … Continue reading Lambos Digital Awarded Best Pay-Per-Click (PPC) Agencies in Charlotte 2021
Apple has announced new changes with IOS 14 that will impact how Facebook tracks conversion event data. This impact all businesses advertising leveraging mobile apps, as well as those that optimize, target, and report on website conversion events from the Facebook pixel. Apple will prompt all apps in the app store in accordance with their … Continue reading How Apple’s iOS 14 Release May Affect Your Ads