Lambos Digital Gets a Clutch Award For Becoming One of the Top B2B Companies in North Carolina For the last three years, Lambos Digital has provided businesses with high-performing media campaigns. Most companies will agree that it takes a certain level of expertise to execute an efficient and effective campaign, and that’s what they come … Continue reading Top B2B Companies In North Carolina
Author: Vasilios Lambos
Digital Marketing Consultant focused on helping businesses drive traffic to their business.
As advertisers focused on paid search, we have to make sure we are up to date with the latest details surrounding Google & Facebook's privacy updates. Google and Facebook have been rolling out significant updates in 2020 to help protect consumer's privacy and improve overall data transparency. Facebook recently released their HEC Policy Update which … Continue reading Upcoming Update to Housing, Employment, and Credit Ad Policy Google Ads
Anybody Could Run Facebook Ads In today's digital first environment anyone could run Facebook ads however, many advertisers including agencies still run highly in-efficient campaigns. You are probably thinking "How does a professional agency lack the ability to run efficient campaigns in Facebook?" Before you start blaming your agency for poor performance let us try … Continue reading Facebook Targeting Best Practices
What are Google Ads Production Tasks? Production tasks are pre-defined paid search tasks and analyses. They are done with specific parameters in mind and generally apply to all paid search accounts. Production calendars are established to ensure that these important tasks are done on a consistent basis, as is expected. They help maintain a standard … Continue reading Google Ads Production Tasks
What is White Label PPC? White labeling is the process of hiring a service vendor for a core service or product you sell. In the PPC (pay-per-click) world this entails hiring an outside marketing agency to execute on your PPC accounts. This is important for agencies that are considering themselves "full service" but lack the … Continue reading White Label PPC Management
What is query mapping? Google Ads provides a few key options to control where, when, and on which keywords your ads will show. This allows users to have a lot of control (if they choose) over where their money is spent. Query mapping is the practice of analyzing the search queries where your ads show … Continue reading Query Mapping Exercise In Google Ads
Have you seen a decline in overall traffic to your business? It is almost inevitable that your local restaurant or retail business is suffering heavy losses. Whether you have successfully pivoted the business to embrace delivery and online ordering. It is apparent that many businesses are down relative to January to March of this year. … Continue reading Covid-19 Digital Marketing Trends
This year Google has some new and somewhat shocking changes to their new partner badge requirements. Some changes are pretty much expected, like the increase managed spend from $10000 to $20000 which isn't too significant for agencies and consultants who are used to this threshold. The main concern regarding the new updates to this year's … Continue reading 2020 Google Ads Partner Badge Requirements
It is pretty obvious for anyone who has worked in the automotive industry that the guidelines for media planning and marketing in Google Ads, and Facebook etc are pretty messy and not well planned. It is common to see the OEMs, Tier 2 partners, and Tier 3 dealerships all in the same Google Ads auction. … Continue reading Auction Insights Reveal The Truth In Automotive
Clutch.co is a review platform for agencies and businesses who are seeking to do B2B. Since my agency relies heavily on B2B I thought I would share some light on why getting reviews on this platform is so important. I started my business in November 2019 and in just a couple months managed to get … Continue reading Clutch Reviews Drive Quality PPC Leads