Solving for quality score can be a widely misunderstood area for paid search specialists. Why is quality score important? Quality score is a key metric Google's auction will use to determine your position in the search results. This widely mis-understood metric is considered the "secret sauce" for the Google's Ad platform. Google Ads provides four … Continue reading Solving For Quality Score
Why You Should Care Search query mining is the leading production task for digital marketing analysts to help drive better quality traffic to a website. What is search query mining? Search query mining is a production task where you select keywords in google ads and analyze the queries those keywords show up in auction. Why … Continue reading Search Query Mining Benefits
In 2019 the new addition of a store visit as a conversion metric for retail locations has began to take over. What is a store visit? A store visit is a conversion metric when a user clicks on an ad and visits your retail location. Google Ads has begun to aggressively capitalize on providing better … Continue reading Industries About Store Visit Conversions
It is pretty clear that the age of digital advertising is among us. The growth of the smart speaker will have a lasting impact on how we receive information and purchase products. The evolution of search engine marketing. Today, most of us go to Google to ask questions, search for products, and diagnose problems in … Continue reading Google Ads on a Smart Speaker
Google ads editor is a bulk editing tool provided by Google to be able to make updating and implementing Google Ads campaigns much easier than leveraging the interface within your browser. Once you have the ability to learn the tool, improving and editing your paid search campaigns will be a breeze! Getting started with editor … Continue reading What is Google Ads Editor?
Search Engine Marketing is the leading digital strategy to capture demand digitally through the use of a search engine. Search engine marketing includes the combination of SEO and PPC. SEO (Search Engine Optimization) - Improving how search engines index and read your website. This includes how your website will rank if Google's search results. Paid … Continue reading What is Search Engine Marketing?
In reality no one, agency, individual, or even Google can guarantee performance in paid search. However, with a proper paid search methodology there is a higher chance for success through analysis and optimization. I've been iterating on a step-by-step guide to help clients, co-workers, and teams improve their ability to understand how to effectively manage … Continue reading Best Paid Search Methodology
In October, I began to be inspired by some of the leaders in content creation and marketing. To name a few such as Gary Vaynerchuk, Neil Patel, and even Grant Cardone. All three of these individuals had something very in common. It wasn't the wealth, following, or even the content they posted. It was the … Continue reading The Power of Content Creation
User research can take the form of both unmoderated and moderated usability tests. User research can also utilize a number of other research methodologies to pull quantitative and qualitative insights that can later be leveraged during the design process. Conducting user research is central nowadays as creating ever-lasting experiences that seamlessly captivate your target audience … Continue reading The 5 Step Guide to User Research
Here's What to Keep In Mind 2019 was truly a rapid growth year for both Google and Facebook alike. Paid media spend and the importance of leveraging search engine marketing for your business has grown to new heights. If you do not have a presence online today. Whether it be a Facebook page, Google my … Continue reading Google Trends For 2020