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Amazon DSP vs. The Trade Desk: Which Programmatic Platform Is Best for Advertisers in 2025?

When it comes to programmatic advertising platforms, two demand-side platforms dominate the conversation: Amazon DSP and The Trade Desk (TTD). As digital advertising continues to shift toward Connected TV (CTV), first-party data, and performance attribution, advertisers are asking one essential question:

Amazon DSP & Roku Team Up: Here’s What It Means for Streaming TV Advertisers

Amazon Ads and Roku just joined forces and it’s about to reshape the entire CTV advertising landscape.

What Is Amazon OTT? A Deep Dive Into Over-The-Top Advertising on Amazon

Amazon OTT refers to ad placements that appear within streaming TV content across Amazon-owned and affiliated properties.

What Are Streaming TV Ads? A Modern Marketer's Guide

In a world where cord-cutting is the new norm, streaming TV ads—also known as Connected TV (CTV) or Over-The-Top (OTT) ads—have quickly become a core component of the modern media mix.