Setting up Facebook Targeting For Success

Best Practices for Advertisers When advertisers create media plans and strategies to acquire customers on Facebook Ads it is important to ensure that the client’s business KPIs (Key Performance Indicators) are aligned to their marketing goals. This is sometimes overlooked and could be a very costly mistake. Facebook’s platform is built to allow for this … Continue reading Setting up Facebook Targeting For Success

How Apple’s iOS 14 Release May Affect Your Ads

Apple has announced new changes with IOS 14 that will impact how Facebook tracks conversion event data. This impact all businesses advertising leveraging mobile apps, as well as those that optimize, target, and report on website conversion events from the Facebook pixel. Apple will prompt all apps in the app store in accordance with their … Continue reading How Apple’s iOS 14 Release May Affect Your Ads

Facebook Targeting Best Practices

Anybody Could Run Facebook Ads In today's digital first environment anyone could run Facebook ads however, many advertisers including agencies still run highly in-efficient campaigns. You are probably thinking "How does a professional agency lack the ability to run efficient campaigns in Facebook?" Before you start blaming your agency for poor performance let us try … Continue reading Facebook Targeting Best Practices