Yup you read that right, let's debate one of the most common conversations within the pay-per-click world. We'll provide the case for why it is very important to bid on your brand name and the rare case for when bidding your name may be premature. Let's face it. No one likes paying for their own … Continue reading Should You Bid On Your Own Name?
Category: Google Ads
It doesn't take rocket science or expert knowledge to see why adding more granularity to your Google Ads account is a much more effect way to improve your paid search performance. In fact, segmentation allows for overall easier management and data visibility within your google ads account. Embracing more granularity and segmentation helps drive better … Continue reading How To Build Single Keyword Ad Groups
As advertisers focused on paid search, we have to make sure we are up to date with the latest details surrounding Google & Facebook's privacy updates. Google and Facebook have been rolling out significant updates in 2020 to help protect consumer's privacy and improve overall data transparency. Facebook recently released their HEC Policy Update which … Continue reading Upcoming Update to Housing, Employment, and Credit Ad Policy Google Ads
What are Google Ads Production Tasks? Production tasks are pre-defined paid search tasks and analyses. They are done with specific parameters in mind and generally apply to all paid search accounts. Production calendars are established to ensure that these important tasks are done on a consistent basis, as is expected. They help maintain a standard … Continue reading Google Ads Production Tasks
This year Google has some new and somewhat shocking changes to their new partner badge requirements. Some changes are pretty much expected, like the increase managed spend from $10000 to $20000 which isn't too significant for agencies and consultants who are used to this threshold. The main concern regarding the new updates to this year's … Continue reading 2020 Google Ads Partner Badge Requirements
Solving for quality score can be a widely misunderstood area for paid search specialists. Why is quality score important? Quality score is a key metric Google's auction will use to determine your position in the search results. This widely mis-understood metric is considered the "secret sauce" for the Google's Ad platform. Google Ads provides four … Continue reading Solving For Quality Score
Why You Should Care Search query mining is the leading production task for digital marketing analysts to help drive better quality traffic to a website. What is search query mining? Search query mining is a production task where you select keywords in google ads and analyze the queries those keywords show up in auction. Why … Continue reading Search Query Mining Benefits
Here's What to Keep In Mind 2019 was truly a rapid growth year for both Google and Facebook alike. Paid media spend and the importance of leveraging search engine marketing for your business has grown to new heights. If you do not have a presence online today. Whether it be a Facebook page, Google my … Continue reading Google Trends For 2020
It is very important to consider what your account structure will be in Google Ads before launching an account. What is account structure? The account structure is the strategy and layout of your campaigns, ad groups, and keywords in Google Ads. Having a very organized and structured account will help with a few key areas. … Continue reading Best Account Structure For Google Ads
There is no surprise that Google has become a necessity for many businesses looking to grow their conversions. Whether you are shopping for new clothes, diagnosing a simple cold, or planning your next meal. Google’s search results page has become the most important place for companies to capture their consumers. How do we get more … Continue reading Proven Ways to Get More Conversions in Google Ads