This year Google has some new and somewhat shocking changes to their new partner badge requirements. Some changes are pretty much expected, like the increase managed spend from $10000 to $20000 which isn't too significant for agencies and consultants who are used to this threshold. The main concern regarding the new updates to this year's … Continue reading 2020 Google Ads Partner Badge Requirements
Solving for quality score can be a widely misunderstood area for paid search specialists. Why is quality score important? Quality score is a key metric Google's auction will use to determine your position in the search results. This widely mis-understood metric is considered the "secret sauce" for the Google's Ad platform. Google Ads provides four … Continue reading Solving For Quality Score
Why You Should Care Search query mining is the leading production task for digital marketing analysts to help drive better quality traffic to a website. What is search query mining? Search query mining is a production task where you select keywords in google ads and analyze the queries those keywords show up in auction. Why … Continue reading Search Query Mining Benefits
Here's What to Keep In Mind 2019 was truly a rapid growth year for both Google and Facebook alike. Paid media spend and the importance of leveraging search engine marketing for your business has grown to new heights. If you do not have a presence online today. Whether it be a Facebook page, Google my … Continue reading Google Trends For 2020
It is very important to consider what your account structure will be in Google Ads before launching an account. What is account structure? The account structure is the strategy and layout of your campaigns, ad groups, and keywords in Google Ads. Having a very organized and structured account will help with a few key areas. … Continue reading Best Account Structure For Google Ads
There is no surprise that Google has become a necessity for many businesses looking to grow their conversions. Whether you are shopping for new clothes, diagnosing a simple cold, or planning your next meal. Google’s search results page has become the most important place for companies to capture their consumers. How do we get more … Continue reading How to Get More Conversions in Google Ads
Audi Coupe Automotive paid search involves a hefty amount of expectation management. General managers want leads and search analysts struggle to bridge the communication between a less tech savvy audience and the data. In the automotive industry there are a few factors that have held back some of the innovation for paid search across the … Continue reading The Automotive Paid Search Dilemma
Shopping campaigns have become a more recent hot topic as the likes of Shopify and many others capture more market share and launch more eCommerce businesses. This market growth has drove the important of target ROAS to a new level as platforms like Google Ads and Facebook capture more demand. It isn't a surprise that … Continue reading What’s the Deal with Target ROAS?
This infographic is a fast guide to get a step by step to set up a google ads account.
A common pain point for many marketers is the ability to conduct thorough and accurate keyword research. When you are first starting to invest in Google Ads it is important to constantly be iterating on the keywords within your account. If you are doing this early on and often, there is a better chance your … Continue reading Intro to Google Ads Keyword Research