Lambos Digital Awarded Best Pay-Per-Click (PPC) Agencies in Charlotte 2021

We are excited to announce that Lambos Digital was awarded Best Pay-Per-Click (PPC) Agencies in Charlotte for the second year in a row. Our paid search department is extremely excited to share the news as we've worked all year to ensure our client's media strategy and execution was delivered with flying colors. Best Pay-Per-Click (PPC) … Continue reading Lambos Digital Awarded Best Pay-Per-Click (PPC) Agencies in Charlotte 2021

How Apple’s iOS 14 Release May Affect Your Ads

Apple has announced new changes with IOS 14 that will impact how Facebook tracks conversion event data. This impact all businesses advertising leveraging mobile apps, as well as those that optimize, target, and report on website conversion events from the Facebook pixel. Apple will prompt all apps in the app store in accordance with their … Continue reading How Apple’s iOS 14 Release May Affect Your Ads

Auction Insights Reveal The Truth In Automotive

It is pretty obvious for anyone who has worked in the automotive industry that the guidelines for media planning and marketing in Google Ads, and Facebook etc are pretty messy and not well planned. It is common to see the OEMs, Tier 2 partners, and Tier 3 dealerships all in the same Google Ads auction. … Continue reading Auction Insights Reveal The Truth In Automotive

Solving For Quality Score

Solving for quality score can be a widely misunderstood area for paid search specialists. Why is quality score important? Quality score is a key metric Google's auction will use to determine your position in the search results. This widely mis-understood metric is considered the "secret sauce" for the Google's Ad platform. Google Ads provides four … Continue reading Solving For Quality Score