Apple has announced new changes with IOS 14 that will impact how Facebook tracks conversion event data. This impact all businesses advertising leveraging mobile apps, as well as those that optimize, target, and report on website conversion events from the Facebook pixel. Apple will prompt all apps in the app store in accordance with their … Continue reading How Apple’s iOS 14 Release May Affect Your Ads
Category: Marketing
Lambos Digital Gets a Clutch Award For Becoming One of the Top B2B Companies in North Carolina For the last three years, Lambos Digital has provided businesses with high-performing media campaigns. Most companies will agree that it takes a certain level of expertise to execute an efficient and effective campaign, and that’s what they come … Continue reading Top B2B Companies In North Carolina
What are Google Ads Production Tasks? Production tasks are pre-defined paid search tasks and analyses. They are done with specific parameters in mind and generally apply to all paid search accounts. Production calendars are established to ensure that these important tasks are done on a consistent basis, as is expected. They help maintain a standard … Continue reading Google Ads Production Tasks
What is White Label PPC? White labeling is the process of hiring a service vendor for a core service or product you sell. In the PPC (pay-per-click) world this entails hiring an outside marketing agency to execute on your PPC accounts. This is important for agencies that are considering themselves "full service" but lack the … Continue reading White Label PPC Management
What is query mapping? Google Ads provides a few key options to control where, when, and on which keywords your ads will show. This allows users to have a lot of control (if they choose) over where their money is spent. Query mapping is the practice of analyzing the search queries where your ads show … Continue reading Query Mapping Exercise In Google Ads
Have you seen a decline in overall traffic to your business? It is almost inevitable that your local restaurant or retail business is suffering heavy losses. Whether you have successfully pivoted the business to embrace delivery and online ordering. It is apparent that many businesses are down relative to January to March of this year. … Continue reading Covid-19 Digital Marketing Trends
It is pretty obvious for anyone who has worked in the automotive industry that the guidelines for media planning and marketing in Google Ads, and Facebook etc are pretty messy and not well planned. It is common to see the OEMs, Tier 2 partners, and Tier 3 dealerships all in the same Google Ads auction. … Continue reading Auction Insights Reveal The Truth In Automotive
Clutch.co is a review platform for agencies and businesses who are seeking to do B2B. Since my agency relies heavily on B2B I thought I would share some light on why getting reviews on this platform is so important. I started my business in November 2019 and in just a couple months managed to get … Continue reading Clutch Reviews Drive Quality PPC Leads
Solving for quality score can be a widely misunderstood area for paid search specialists. Why is quality score important? Quality score is a key metric Google's auction will use to determine your position in the search results. This widely mis-understood metric is considered the "secret sauce" for the Google's Ad platform. Google Ads provides four … Continue reading Solving For Quality Score
Why You Should Care Search query mining is the leading production task for digital marketing analysts to help drive better quality traffic to a website. What is search query mining? Search query mining is a production task where you select keywords in google ads and analyze the queries those keywords show up in auction. Why … Continue reading Search Query Mining Benefits