It is very important to consider what your account structure will be in Google Ads before launching an account. What is account structure? The account structure is the strategy and layout of your campaigns, ad groups, and keywords in Google Ads. Having a very organized and structured account will help with a few key areas. … Continue reading Best Account Structure For Google Ads
There is no surprise that Google has become a necessity for many businesses looking to grow their conversions. Whether you are shopping for new clothes, diagnosing a simple cold, or planning your next meal. Google’s search results page has become the most important place for companies to capture their consumers. How do we get more … Continue reading Proven Ways to Get More Conversions in Google Ads
Shopping campaigns have become a more recent hot topic as the likes of Shopify and many others capture more market share and launch more eCommerce businesses. This market growth has drove the important of target ROAS to a new level as platforms like Google Ads and Facebook capture more demand. It isn't a surprise that … Continue reading What’s the Deal with Target ROAS?
This infographic is a fast guide to get a step by step to set up a google ads account.
A common pain point for many marketers is the ability to conduct thorough and accurate keyword research. When you are first starting to invest in Google Ads it is important to constantly be iterating on the keywords within your account. If you are doing this early on and often, there is a better chance your … Continue reading Intro to Google Ads Keyword Research
What is the best way to manage a Google Ads account? Here we will go into detail of a few ways we could all practice to find the "best" way to manage a Google Ads account. Keeping accountable for you (or partner's) performanceManaging a paid search production calendar Opportunity areas and testing Accountability In order … Continue reading Best Google Ads Management
What is a short tail keyword? A short tail keyword comprises of one or two keywords in a query. They tend to capture a lot of search volume and are broader than a query made up of two or more words with more specific intent. It is important to identify the difference between when to … Continue reading Short Tail Keyword vs Long Tail in Google Ads
Today we will cover a simple approach to getting your paid search management in check. Regardless of wether you have been running ads previously or not, this article should give you some fast tips to enable more effective and consistent performance for your paid search accounts. What is active paid search management? Active paid search … Continue reading Benefits of Active Paid Search Management
Summary: Google Ads will be removing average position September 30th 2019. Removing this metric will have a big impact on how analysts and teams track and optimize their performance day to day. The removal of the metric will put a bigger reliance on impression share. Here we will explain some of the pain points as … Continue reading Losing Average Position in Google Ads
Is there such a thing as too little ppc spend? Yes there is! Today we are going to talk about some of the trade-offs for when spending too little of your budget could actually hurt your overall performance and drive poor spend efficiency. What are some of the common pitfalls of under-spending? Lack of conversions … Continue reading Budget Constraint PPC Campaigns