What is a short tail keyword? A short tail keyword comprises of one or two keywords in a query. They tend to capture a lot of search volume and are broader than a query made up of two or more words with more specific intent. It is important to identify the difference between when to … Continue reading Short Tail Keyword vs Long Tail in Google Ads
Category: Performance Marketing
Summary: Learning to visualize all of your traffic sources will help communicate and identify overall digital performance for your website. I have found that through visualizing traffic source data you can create the foundation for understanding seasonality within your business. Visualizing your traffic sources will also help identify opportunity areas you may otherwise not have … Continue reading How to Visualize Your Traffic Sources
Summary As the age of digital marketing continues to grow at a rapid pace. More and more business's are flocking to capture customers through the use of omni channel digital strategies. This is leading many agencies and digital marketing firms to push for a performance bounty with intent to share in the longer term gains … Continue reading The Rise of The Performance Bounty