What is Search Engine Marketing?

Search Engine Marketing is the leading digital strategy to capture demand digitally through the use of a search engine. Search engine marketing includes the combination of SEO and PPC. SEO (Search Engine Optimization) - Improving how search engines index and read your website. This includes how your website will rank if Google's search results. Paid … Continue reading What is Search Engine Marketing?

Best Paid Search Methodology

In reality no one, agency, individual, or even Google can guarantee performance in paid search. However, with a proper paid search methodology there is a higher chance for success through analysis and optimization. I've been iterating on a step-by-step guide to help clients, co-workers, and teams improve their ability to understand how to effectively manage … Continue reading Best Paid Search Methodology