Connected TV Advertising For Automotive Brands & Agencies

About CTV Advertising

What is CTV Advertising?

CTV advertising delivers targeted ads to users streaming video on connected devices like smart TVs or platforms such as Fire TV and Roku. Non-skippable ads typically appear before content or during commercial breaks.

Connected TV refers to internet-enabled TVs or devices that allow access to streaming services and digital content. Unlike traditional TV advertising, which relies on airwaves or cable, CTV advertising uses internet connectivity to engage viewers.

Reasons dealerships should consider advertising on Connected TV include:

Connected TV advertising enables dealerships to capitalize on the increasing popularity of streaming services while addressing the trend of cord-cutting. Retail automotive marketers must reach households that have moved away from traditional or linear TV by reconnecting with them through CTV ads.

REACH AUTO-INTENDERS

The advantages of CTV with LD

Performance

Reach confirmed auto-intenders for a fraction of the cost through unparalleled efficiency.

The Top 2%

How do you know someone is watching? Using dealership walk-in attribution data, we only buy the best inventory that drives foot traffic.

Premium Inventory

Run ads on every ad supported streaming service including sports and live events.

Precision Targeting

Go beyond demographic data and leverage our curated auto-intender audiences based on 190M+ automotive ownership data.

Measurement

Measure offline and online metrics including dealership walk-ins, market share, and VDP views.

Direct

All Lambos Digital CTV inventory is sourced directly from programmers and publishers, putting more media to work.

Recent highlights

Accelerating Sales: Unveiling the Untapped Potential of Amazon Ads for Car Dealerships

Amazon's robust targeting options allow dealerships to refine their ad campaigns based on various parameters such as demographics, interests, and even past purchase behavior.

May 1, 2024

Unlocking Marketing Potential: Understanding the Value of Meta's Conversion API

Meta's Conversion API addresses this challenge by providing a direct server-to-server connection, allowing marketers to securely send customer events from their servers to Meta's systems.

April 30, 2024

FAQ

What are the costs associated with CTV advertising?

The costs associated with CTV advertising can vary depending on factors such as ad inventory availability, targeting options, ad formats, ad length, and the demand for specific audiences or content. CTV advertising can be priced on a CPM (Cost Per Thousand Impressions) or a fixed-rate basis, and the overall costs should be assessed based on the campaign goals and expected returns.

What is the difference between CTV and OTT (Over-The-Top)?

OTT (Over-the-Top) and CTV (Connected TV) ads are both methods of delivering digital video advertisements, but they differ in terms of platforms, devices, and user experiences.

Why should I advertise on CTV as opposed to linear, traditional TV?

Advertising on Connected TV (CTV) offers brands several advantages over traditional linear TV, including advanced data-driven targeting capabilities, detailed real-time measurement and analytics, and higher viewer engagement through interactive ads. CTV reaches cord-cutters and cord-nevers, capturing younger demographics that traditional TV misses. It provides flexible and efficient ad placements with options for programmatic buying and quick adjustments based on performance data. Brands benefit from frequency capping, ensuring balanced ad exposure, and often enjoy higher ad completion rates due to non-skippable formats, resulting in better message retention and overall campaign effectiveness.

CTV is a crucial tool in your brand’s toolbox*