Yup you read that right, let's debate one of the most common conversations within the pay-per-click world. We'll provide the case for why it is very important to bid on your brand name and the rare case for when bidding your name may be premature. Let's face it. No one likes paying for their own … Continue reading Should You Bid On Your Own Name?
It doesn't take rocket science or expert knowledge to see why adding more granularity to your Google Ads account is a much more effect way to improve your paid search performance. In fact, segmentation allows for overall easier management and data visibility within your google ads account. Embracing more granularity and segmentation helps drive better … Continue reading How To Build Single Keyword Ad Groups
As advertisers focused on paid search, we have to make sure we are up to date with the latest details surrounding Google & Facebook's privacy updates. Google and Facebook have been rolling out significant updates in 2020 to help protect consumer's privacy and improve overall data transparency. Facebook recently released their HEC Policy Update which … Continue reading Upcoming Update to Housing, Employment, and Credit Ad Policy Google Ads
This year Google has some new and somewhat shocking changes to their new partner badge requirements. Some changes are pretty much expected, like the increase managed spend from $10000 to $20000 which isn't too significant for agencies and consultants who are used to this threshold. The main concern regarding the new updates to this year's … Continue reading 2020 Google Ads Partner Badge Requirements
It is pretty obvious for anyone who has worked in the automotive industry that the guidelines for media planning and marketing in Google Ads, and Facebook etc are pretty messy and not well planned. It is common to see the OEMs, Tier 2 partners, and Tier 3 dealerships all in the same Google Ads auction. … Continue reading Auction Insights Reveal The Truth In Automotive
Solving for quality score can be a widely misunderstood area for paid search specialists. Why is quality score important? Quality score is a key metric Google's auction will use to determine your position in the search results. This widely mis-understood metric is considered the "secret sauce" for the Google's Ad platform. Google Ads provides four … Continue reading Solving For Quality Score
In 2019 the new addition of a store visit as a conversion metric for retail locations has began to take over. What is a store visit? A store visit is a conversion metric when a user clicks on an ad and visits your retail location. Google Ads has begun to aggressively capitalize on providing better … Continue reading Industries About Store Visit Conversions
It is pretty clear that the age of digital advertising is among us. The growth of the smart speaker will have a lasting impact on how we receive information and purchase products. The evolution of search engine marketing. Today, most of us go to Google to ask questions, search for products, and diagnose problems in … Continue reading Google Ads on a Smart Speaker
Google ads editor is a bulk editing tool provided by Google to be able to make updating and implementing Google Ads campaigns much easier than leveraging the interface within your browser. Once you have the ability to learn the tool, improving and editing your paid search campaigns will be a breeze! Getting started with editor … Continue reading What is Google Ads Editor?
Search Engine Marketing is the leading digital strategy to capture demand digitally through the use of a search engine. Search engine marketing includes the combination of SEO and PPC. SEO (Search Engine Optimization) - Improving how search engines index and read your website. This includes how your website will rank if Google's search results. Paid … Continue reading What is Search Engine Marketing?