Upcoming Update to Housing, Employment, and Credit Ad Policy Google Ads

As advertisers focused on paid search, we have to make sure we are up to date with the latest details surrounding Google & Facebook's privacy updates. Google and Facebook have been rolling out significant updates in 2020 to help protect consumer's privacy and improve overall data transparency. Facebook recently released their HEC Policy Update which … Continue reading Upcoming Update to Housing, Employment, and Credit Ad Policy Google Ads

2020 Google Ads Partner Badge Requirements

This year Google has some new and somewhat shocking changes to their new partner badge requirements. Some changes are pretty much expected, like the increase managed spend from $10000 to $20000 which isn't too significant for agencies and consultants who are used to this threshold. The main concern regarding the new updates to this year's … Continue reading 2020 Google Ads Partner Badge Requirements

Auction Insights Reveal The Truth In Automotive

It is pretty obvious for anyone who has worked in the automotive industry that the guidelines for media planning and marketing in Google Ads, and Facebook etc are pretty messy and not well planned. It is common to see the OEMs, Tier 2 partners, and Tier 3 dealerships all in the same Google Ads auction. … Continue reading Auction Insights Reveal The Truth In Automotive

Solving For Quality Score

Solving for quality score can be a widely misunderstood area for paid search specialists. Why is quality score important? Quality score is a key metric Google's auction will use to determine your position in the search results. This widely mis-understood metric is considered the "secret sauce" for the Google's Ad platform. Google Ads provides four … Continue reading Solving For Quality Score

What is Search Engine Marketing?

Search Engine Marketing is the leading digital strategy to capture demand digitally through the use of a search engine. Search engine marketing includes the combination of SEO and PPC. SEO (Search Engine Optimization) - Improving how search engines index and read your website. This includes how your website will rank if Google's search results. Paid … Continue reading What is Search Engine Marketing?

Best Paid Search Methodology

In reality no one, agency, individual, or even Google can guarantee performance in paid search. However, with a proper paid search methodology there is a higher chance for success through analysis and optimization. I've been iterating on a step-by-step guide to help clients, co-workers, and teams improve their ability to understand how to effectively manage … Continue reading Best Paid Search Methodology