Search Engine Marketing is the leading digital strategy to capture demand digitally through the use of a search engine. Search engine marketing includes the combination of SEO and PPC. SEO (Search Engine Optimization) - Improving how search engines index and read your website. This includes how your website will rank if Google's search results. Paid … Continue reading What is Search Engine Marketing?
In reality no one, agency, individual, or even Google can guarantee performance in paid search. However, with a proper paid search methodology there is a higher chance for success through analysis and optimization. I've been iterating on a step-by-step guide to help clients, co-workers, and teams improve their ability to understand how to effectively manage … Continue reading Best Paid Search Methodology
Here's What to Keep In Mind 2019 was truly a rapid growth year for both Google and Facebook alike. Paid media spend and the importance of leveraging search engine marketing for your business has grown to new heights. If you do not have a presence online today. Whether it be a Facebook page, Google my … Continue reading Google Trends For 2020
It is very important to consider what your account structure will be in Google Ads before launching an account. What is account structure? The account structure is the strategy and layout of your campaigns, ad groups, and keywords in Google Ads. Having a very organized and structured account will help with a few key areas. … Continue reading Best Account Structure For Google Ads
There is no surprise that Google has become a necessity for many businesses looking to grow their conversions. Whether you are shopping for new clothes, diagnosing a simple cold, or planning your next meal. Google’s search results page has become the most important place for companies to capture their consumers. How do we get more … Continue reading Proven Ways to Get More Conversions in Google Ads
Shopping campaigns have become a more recent hot topic as the likes of Shopify and many others capture more market share and launch more eCommerce businesses. This market growth has drove the important of target ROAS to a new level as platforms like Google Ads and Facebook capture more demand. It isn't a surprise that … Continue reading What’s the Deal with Target ROAS?
Automate Your Data Pull It is important to schedule and automate the data you pull. Whether you are using excel or a business intelligence solution. Automating your data will help streamline the added time. 2. Identify the key visuals Visual representation is very important and understanding which key data points are worth presenting will help … Continue reading 5 Steps to Improve Reporting
This infographic is a fast guide to get a step by step to set up a google ads account.
A common pain point for many marketers is the ability to conduct thorough and accurate keyword research. When you are first starting to invest in Google Ads it is important to constantly be iterating on the keywords within your account. If you are doing this early on and often, there is a better chance your … Continue reading Intro to Google Ads Keyword Research
What is the best way to manage a Google Ads account? Here we will go into detail of a few ways we could all practice to find the "best" way to manage a Google Ads account. Keeping accountable for you (or partner's) performanceManaging a paid search production calendar Opportunity areas and testing Accountability In order … Continue reading Best Google Ads Management