Summary: Google Ads will be removing average position September 30th 2019. Removing this metric will have a big impact on how analysts and teams track and optimize their performance day to day. The removal of the metric will put a bigger reliance on impression share. Here we will explain some of the pain points as … Continue reading Losing Average Position in Google Ads
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Managing an Adwords account for personal or business use can be a difficult and timely task. For many professionals managing large accounts can be difficult to stay on top of the your performance and production tasks. Google has created many scripts to help with production and analysis. These scripts are rather easy to implement and … Continue reading Adwords Scripts | Best Scripts To Use
Understanding why your campaigns may be underperforming can stem from many different avenues. Today, we are going to cover how lead quality is affected by both keyword strategy and on-site content. For many marketing professionals who deal solely within e-commerce, tracking sales and attribution from your paid search campaigns tend to be more concise as … Continue reading How To Improve PPC Lead Quality
Summary Do not, I repeat do NOT allow poor conversions tracking to limit your potential for paid search success. Time and time again I stumble across businesses who spend thousands of dollars only to realize months later they could have saved thousands. The worst is having to find out that your "paid search agency" years … Continue reading Why Measuring The Right Conversions Matter