Today we will cover a simple approach to getting your paid search management in check. Regardless of wether you have been running ads previously or not, this article should give you some fast tips to enable more effective and consistent performance for your paid search accounts. What is active paid search management? Active paid search … Continue reading Benefits of Active Paid Search Management
Tag: Measurement
Summary: Google Ads will be removing average position September 30th 2019. Removing this metric will have a big impact on how analysts and teams track and optimize their performance day to day. The removal of the metric will put a bigger reliance on impression share. Here we will explain some of the pain points as … Continue reading Losing Average Position in Google Ads