Losing Average Position in Google Ads

Summary: Google Ads will be removing average position September 30th 2019. Removing this metric will have a big impact on how analysts and teams track and optimize their performance day to day. The removal of the metric will put a bigger reliance on impression share. Here we will explain some of the pain points as … Continue reading Losing Average Position in Google Ads

How To Improve PPC Lead Quality

Understanding why your campaigns may be underperforming can stem from many different avenues. Today, we are going to cover how lead quality is affected by both keyword strategy and on-site content. For many marketing professionals who deal solely within e-commerce, tracking sales and attribution from your paid search campaigns tend to be more concise as … Continue reading How To Improve PPC Lead Quality