Summary: Google Ads will be removing average position September 30th 2019. Removing this metric will have a big impact on how analysts and teams track and optimize their performance day to day. The removal of the metric will put a bigger reliance on impression share. Here we will explain some of the pain points as … Continue reading Losing Average Position in Google Ads
Tag: PPC
Understanding why your campaigns may be underperforming can stem from many different avenues. Today, we are going to cover how lead quality is affected by both keyword strategy and on-site content. For many marketing professionals who deal solely within e-commerce, tracking sales and attribution from your paid search campaigns tend to be more concise as … Continue reading How To Improve PPC Lead Quality
What should you expect? If there is one thing I hope for you to take away from this brief article is to understand that when we look at helping businesses succeed. We must first acknowledge that no matter how hard we try to believe our marketing plans are bullet proof, there will always be challenges. … Continue reading The Art of Managing PPC Expectations