Search Engine Marketing is the leading digital strategy to capture demand digitally through the use of a search engine. Search engine marketing includes the combination of SEO and PPC. SEO (Search Engine Optimization) - Improving how search engines index and read your website. This includes how your website will rank if Google's search results. Paid … Continue reading What is Search Engine Marketing?
Embracing mobile-first indexing is becoming more and more of the norm. John Mueller at Google describes the important difference between mobile-first and mobile friendliness.