Two of the most recognized platforms in the space are Amazon DSP and DV360 (Display & Video 360), Google’s enterprise-level demand-side platform. While both offer broad reach across channels, their capabilities, data access, and attribution models are very different.
Two platforms that often come up in this conversation are Amazon DSP and StackAdapt. Both offer sophisticated tools for running campaigns across display, video, and connected TV—but their underlying strengths, data access, and inventory partnerships differ significantly.