For dealerships, this shift is an opportunity. Connected TV (CTV) advertising allows you to reach in-market auto shoppers in premium streaming environments—with more precision, better measurement, and often at a lower cost than traditional TV.
The automotive retail industry is shifting fast. Traditional TV advertising and third-party lead sites are losing efficiency, while streaming TV and programmatic platforms are growing rapidly. For car dealerships, the question isn’t if you should move budgets to digital—it’s how.
In a move set to reshape the streaming ad landscape, Amazon Ads and Netflix have announced a strategic partnership that will allow advertisers to buy Netflix ad inventory directly through Amazon’s Demand-Side Platform (DSP).
Learn how to build a full-funnel strategy with Connected TV advertising using Amazon DSP. From awareness to conversion, see how retail data and attribution drive ROI. Target Keywords: full-funnel CTV advertising, Amazon DSP CTV strategy, connected TV advertising funnel, streaming TV ads ROI
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